Privacy Policy | Bridgeworth Wealth Management

BRIDGEWORTH WEALTH MANAGEMENT

PRIVACY NOTICE REGARDING CLIENT PRIVACY AS REQUIRED BY REGULATION S-P & REGULATION S-AM

At Bridgeworth, LLC (“Bridgeworth”), maintaining the trust and confidence of our clients is a high priority. That is why we want you to understand how we protect your privacy when we collect and use information about you, and the steps that we take to safeguard that information. This notice is provided to you on behalf of Bridgeworth and any of its affiliates and subsidiaries.

Effective Date: October 21^st, 2022

Contents

Policy Applicability
Collection of Personal Information
1. Information You Voluntarily Submit to Us
2. Automatic Data Collection
3. Cookies
Use of Personal Information
Disclosure of Personal Information
Retention of Personal Information
Sale of Personal Information
Consumer Rights Regarding Personal Information
1. Additional Opt-Out Options
2. Specific State and other Jurisdictional Rights Regarding Personal Information
  1. European Union (“EU”) General Data Protection Regulation (“GPDR”)
  2. California
  3. Other States
Security of Personal Information
Regulatory Information and Miscellaneous
Contact Information Regarding Privacy
Changes to Privacy Policy

1. Policy Applicability.

This Policy applies to information we collect, process, or transfer:

On this Website.
In email, text, and other communications between you and Company.
On our mobile app.
When you interact with our advertising and applications on Company or third-party websites and services.
Offline or through any other means, including interaction with one of our employees or any third party on behalf of Company.
During the ordering, payment, and shipping process through this Website.

It does not apply to information collected by:

Any third party (excluding affiliates and subsidiaries) website, application, or content (including advertising) that may link to or be accessible from or through our Website(s).

2. Collection of Personal Information

We collect two types of information: (1) personally identifiable information and (2) non-personally identifiable information. The sources of information we collect, process, or transfer on or through our Website or within our Company may include:

Information that you provide by submitting messages or other communications to us or to other users of our Website or third parties on our Website (“User Contributions”). This includes information provided at the time of purchasing or considering our products and/or services, giving feedback, when you enter a contest or promotion sponsored by us, or when you report a problem with our Website. (See Section 2a. below). Please be aware that your User Contributions are posted on and transmitted to others at your own risk. Additionally, we cannot control the actions of other users of our Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by other users or third-party persons.
Records and copies of your correspondence (including email addresses), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Transaction details that you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
Your interactions on our Website(s), such as search history or browser activity, in addition to user contributions, through automatic data collection (see below).
Information received about you from other third-party or affiliate sources, such as updated delivery and address information from carriers, to ease the delivery process.
Any other information collected.

a. Information You Voluntarily Submit to Us

Certain information that we collect comes directly from you when you voluntarily submit it to us as a client or interested potential client. This includes information you may email us, provide over the phone or through an account application, or send us through the “Contact Us” link on our Website, as well as an additional page to input user contact information. Such information may include:

Contact information such as name, username or alias, address, date of birth, social security number, telephone number, or email address;
Demographic information such as profession and age range,
Financial information such as income, investable assets, financial goals, needs or concerns;
Information about your transactions with us, our affiliates, or others;
History or employment status;
Information received (with your consent) from credit or service bureaus or other third parties, such as your credit and credit history.

b. Automatic Data Collection

Our Website also uses automatic data collection technologies to collect certain information about your interaction with our products and/or services, Website content, your operating system, browsing actions, patterns (i.e., traffic and location data), and your Internet Protocol address. Other examples of information we may collect includes:

Device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
IP address, location data, usage data, device type, operating system, browser type;
Time Zone Settings;
Content downloads, streams, and playback details; and
Full Uniform Resource Locator (“URL”) clickstream to, through, and from our Website, including products and/or services and content searched for and viewed, page response times, length of visits on webpages, download errors, and page interaction information such as scrolling and clicking.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services. The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. We do this because it helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to enhance search time and fix user interface issues quicker, among other benefits.

The technologies we use for this automatic data collection may include, but are not limited to:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain Website content and verifying system and server security.

Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

c. Cookies

We use cookies, web beacons, and other technologies to recognize your browser or device, learn more about your interests and provide you with essential features and products and/or services and for additional purposes, including:

Conducting research and diagnostics to improve our Website’s products and other content.
Preventing fraudulent activity.
Improving our Website and your personal information security.
Tracking your specified preferences, such as whether you want to see internet-based ads.
Knowing the items in your cart when checking out.
Understanding and delivering content, including ads, tailored to your relevant interest on our Website and third-party websites.
Measuring and analyzing the performance of our products and/or services.
Performing additional advertising as specified below.

We also use website usage data, first-party cookies, Google Analytics header code, and third-party cookies such as Facebook Pixel and LookAlike Audience, LinkedIN Tracking code, and Microsoft advertising code. These tools allow our marketing team and associated partners to conduct website traffic analysis and to conduct targeted advertising to inform potential customers of our products and/or services. Third-party cookies are permitted to collect user behavior such as pages viewed, website events/actions, and form completions. Information is collected through Google Tag Manager, which stores tracking codes for a seamless Website(s) experience. To inform yourself about these third-party services and manage any opt-out rights associated with them, please visit their privacy policies and opt-out procedures, where available, at the links provided in the chart below:

Cookies/Services	Descriptions	Personal Data Processed	Privacy Policy	Opt-Out (Where Available)
Facebook Lookalike Audience (Meta)	Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services. On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience. Users can opt-out of Facebook’s use of Trackers for ads personalization by visiting this opt-out page.	Tracker, Usage Data	Privacy Policy	Opt-Out
Facebook Lead Ads (Meta)	Facebook lead ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information. Form submission results in the collection and processing of these Data by the Owner under this privacy policy and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided. Users may exercise their rights at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.	Email address, First name; Last Name; Phone Number.	Privacy Policy	Opt-out
Facebook Custom Audience (Meta)	Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Website with the Facebook advertising network. Users can opt-out of Facebook’s use of Trackers for ad personalization by visiting this opt-out page.	Email Address; Tracker	Privacy Policy	Opt-Out
Facebook Remarketing (Meta)	Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Website with the Facebook advertising network.	Tracker; Usage Data	Privacy Policy	Opt-Out
Google Analytics	Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities, and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.	Tracker; Usage Data	Privacy Policy	Opt-Out
Google Ad Manager	Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner unless otherwise specified in this document, has no direct relationship with. In order to understand Google’s use of Data, consult Google’s partner policy. This service uses the “DoubleClick” Cookie, which tracks the use of this Website and User behavior concerning ads, products, and services offered. Users may decide to disable all the DoubleClick Cookies by going to Google Ad Settings.	Tracker; Usage Data	Privacy Policy	Privacy Controls
Google Ads Conversion Tracking	Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Website.	Tracker; Usage Data	Privacy Policy	Privacy Controls
Google Ads Remarketing	Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie. In order to understand Google’s use of Data, consult Google’s partner policy. Users can opt-out of Google’s use of Trackers for ad personalization by visiting Google’s Ads Settings.	Tracker; Usage Data	Privacy Policy	Opt-Out
Google Analytics Demographics and Interests Reports	Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data). Users can opt-out of Google’s use of cookies by visiting Google’s Ads Settings.	Tracker, Device identifiers (e.g., ID, IDFA, etc.)	Privacy Policy	Opt-Out
Google Analytics Advertising Reporting Features	Google Analytics on this Website has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users’ ads interaction Data) and, if enabled, demographic Data (information about age and gender). Users can opt-out of Google’s use of cookies by visiting Google’s Ads Settings.	Tracker, unique device Identifiers (e.g., ID, IDFA, etc.); various other types of data described in the privacy policy	Privacy Policy	Opt-Out
Google Optimize	Google Optimize is an A/B testing service provided by Google LLC (“Google”). Google may use Personal Data to contextualize and personalize the ads of its own advertising network. This type of service also allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.	Tracker; Usage Data	Privacy Policy	User Controls
Google Tag Manager	Google Tag Manager is a tag management service provided by Google LLC. This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.	Tracker	Privacy Policy	User Controls
LinkedIn Ads	LinkedIn Ads is an advertising service provided by LinkedIn Corporation.	Trackers; Usage Data	Privacy Policy	User Controls
LinkedIn Conversion Tracking (LinkedIn Insight Tag)	LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Website. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of this Website. Users may opt-out of behavioral targeting features through their device settings, their LinkedIn account settings, or by visiting the AdChoices opt-out page.	Tracker; Usage Data	Privacy Policy	User Controls
LinkedIn Website Retargeting	LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Website with the LinkedIn advertising network.	Tracker; Usage Data	Privacy Policy	Opt-Out
Microsoft Advertising	Microsoft Advertising uses tracking cookies used by Microsoft Bing advertising to allow us to engage with a user that has previously visited our website. It also collects user action information for analytics purposes on the Bing advertising network, to serve relevant advertisements to visitors across the Microsoft Bing network, and to track the effectiveness of advertising campaigns on the Bing advertising network.	Tracker; Usage Data	Privacy Policy	You can use controls in your internet browser to limit how the websites you visit are able to use cookies and withdraw your consent by clearing or blocking cookies. See instructions for Microsoft Edge Internet Explorer.
Microsoft Universal Event Tracking (UET)	Microsoft Universal Event Tracking (UET) is a tool that tracks what customers are doing after they click on our ad. By creating a EUT Tag and placing it across our website, Microsoft Advertising will collect data that allows us to track conversion goals and target audiences with remarketing lists.	Tracker; Usage Data		You can opt-out of personalized ads either through your Windows settings or through the Microsoft Ad settings page.

3. Personal Information

We use information that we collect about you or that you provide to us, including any personal information, in the following ways:

To present our Website, products, and/or services and related content to you.
To provide you with information, products, and/or services that you request from us.
To accomplish any other purpose for which you provide your information.
Enforcing our obligations and rights arising from any contracts entered into between you and us, including for billing and collection.
To notify you about changes to any products and/or services we offer, our Website, and this Policy.
Other purposes.
For any other purpose with your consent.

We may also use your information to contact you about our own or third parties’ goods/services that may be of interest to you. If you do not want us to use your information in this way, please opt-out of this feature by contacting our data privacy department.

Further, we may use the information that we have collected to show advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or interact with an advertisement, the advertiser may assume that you meet its target criteria.

4. Disclosure of Personal Information

We may disclose aggregated, unidentifiable information about you without restriction. We may disclose personal information that we collect or you provide as described:

To service providers, contractors, and other third parties used to support our business and who are contractually bound to keep personal information confidential and use it only for the defined purposes.
To third parties to market their products and/or services to you if you have consented to/not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the defined purposes.
To third parties to enforce our obligations or rights under our terms of use policy and/or terms of sale, including billing and collection purposes.
To a successor in the event of a merger, sale of substantially all our assets (which includes personal information), divestiture, restructuring, reorganization, or dissolution.
To accomplish the purpose for which you request. For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your name to the recipients.
To comply with any government agency or court order, subpoena, or legal requirements.
For any other purpose with your consent.
If we determine disclosure is necessary or appropriate to protect the rights, property, or safety of our business, our customers, or the public. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

5. Retention of Personal Information

We will retain your Personal Information as long as it is needed for our business purposes and in accordance with applicable law. In determining this, we will be considerate of the amount, nature, and sensitivity of the Personal Information, the potential risk of harm to the Personal Information, and whether our purposes can be achieved through other means.

6. Sale of Personal Information

We do not currently sell your personal information to any third parties for their own direct marketing purposes or for any monetary consideration. Should this change, we will update the privacy policy and our mechanisms to be compliant with any opt-in/opt-out requirements under applicable law.

7. Consumer Rights Regarding Personal Information

We endeavor to give you the right to choose regarding the personal information you provide to us. Therefore, we have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. Our Website(s) are not designed to respond to “do not track” requests from browsers. You can set your browser to refuse all or some cookies. If you decline cookies, then please note that some parts of our Website may not function properly.
Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for targeted advertisements or promotional purposes, you can opt out by sending your request to our data privacy department.
Promotional Offers and Advertisements from our Company. If you do not wish to have your personal information used by our Company to promote and/or advertise our own products and/or services, you can opt out by contacting our data privacy department.

We do not control third parties collection or use of your information to serve interest-based advertising. To opt-out of third parties advertisements and other promotional offers, then you must contact the third parties directly.

You may also contact our privacy department to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information without verifying your identity. We may not complete a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

a. Additional Opt-Out Options

All users and visitors to our website have the option to discontinue receiving communications from us by way of email or newsletters. In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

b. Specific State and Other Jurisdictional Rights Regarding Personal Information

A number of comprehensive state privacy laws are in effect or soon to be in effect that afford various consumer privacy rights to residents of those states and place certain obligations on businesses that provide products/services to those residents. While we are not currently subject to any of these state laws and do not concede the applicability of those laws, we do voluntarily wish to attempt, in the spirit of transparency, to provide you with the information required by those laws and to provide you mechanisms to exercise rights made available to you by us regarding your information. Many of these laws are undergoing pending regulations and amendments. Should the amendments or regulations change to where these laws are applicable to us, or should the nature of our business evolve to where one or more of these laws is applicable to us, we shall amend this privacy policy to conform to the resulting requirements in compliance with them.

i. European Union (“EU”) General Data Protection Regulation (“GPDR”)

The EU’s GDPR applies to business entities, even with no presence in the EU/EEA, that may “offer goods or services to” or “monitor the behavior of” EU citizens located within the EU/EAA.

Based on our current information activities, we do not believe that the GDPR is applicable to us. Nonetheless, if you are a European citizen with questions or concerns about our collection, use, or disclosure of personal information, please contact us at [email protected].

ii. California

The California Protection Act (“CCPA”) (as amended by the California Privacy Rights Act (“CPRA”) requires disclosure of the categories of personal information collected over the past 12 months. The categories of personal information that we have collected – as described by the CCPA – include:

Identifiers, including name, email address, and IP address.
Other individual records such as phone number, billing address, or credit or debit card information. This category includes personal information protected under pre-existing California law (Cal. Civ. Code 1798.80(e)) and overlaps with other categories listed here.
Demographics, such as your age, gender, or where you have provided such information to our Company voluntarily. This category includes data that may qualify as protected classification under other California and federal laws.
Commercial Information, including purchases and engagement with our products and/or services.
Geolocation data provided through location enables services such as Wi-Fi and GPS.
Inferences, including information about your interest, preferences, and favorites.

California residents are entitled to opt out of the “sale” of their data at any time. As stated above, we do not sell personal information to third parties.

California’s “Shine the Light” law permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. As previously discussed, we do not disclose personal information to third parties for their direct marketing purposes.

iii. Other States

Residents of certain states, such as California, Nevada, Colorado, Virginia, and Utah, have additional personal information rights and choices described below:

Residents of Colorado, Connecticut, Virginia, or Utah have the right, subject to certain exceptions, to:

Confirm whether we process their personal information
Request access to certain personal information
Request deletion of certain personal information
Restrict the use of sensitive personal information
Request copies of personal information in a data-portable format
Opt out of certain targeted advertising, sales, or automated decision-making using personal information

Residents of Colorado, Connecticut, and Virginia have the additional right to:

Correct inaccuracies in their personal information, taking into account the nature of the information’s processing purpose.

Residents of Nevada have the right to opt-out of the sale of personal information to third parties for the third party’s own direct marketing purposes. We do not sell personal information to third parties as defined by Nevada law. Should that change, we will update our privacy policy to provide mechanisms for such opt-out.

As mentioned before, none of these state laws currently apply to Bridgeworth. Nonetheless, if you have questions or concerns about our collection, use, or disclosure of your personal information, please contact us at [email protected].

8. Security of Personal Information

We have implemented security measures to protect your personal information from unauthorized access, data breaches, and accidental loss. Any payment transactions will be encrypted using commercial-grade technology.

We urge you to be careful about giving out information in public areas of the Website like reviews, comments, or other publicly facing User Contributions. The information you share in public areas of our Website may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Even though we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any of our Website’s privacy settings or security measures.

9. Regulatory Information and Miscellaneous

Regulation S-AM: Under Regulation S-AM, a registered investment adviser is prohibited from using eligibility information that it receives from an affiliate to make a marketing solicitation unless: (1) the potential marketing use of that information has been clearly, conspicuously and concisely disclosed to the consumer; (2) the consumer has been provided a reasonable opportunity, and a simple method to opt-out of receiving the marketing solicitations; and (3) the consumer has not opted out. Bridgeworth, LLC does not receive information regarding marketing eligibility from affiliates to make solicitations.

Regulation S-ID: Regulation S-ID requires our firm to have an Identity Theft Protection Program (ITPP) that controls reasonably foreseeable risks to customers or to the safety and soundness of our firm from identity theft. We have developed an ITPP to adequately identify and detect to prevent, and mitigate identity theft.

Closed or Inactive Accounts: If you decide to close your account(s) or become an inactive customer, our Privacy Policy will continue to apply to you.

10. Contact Information Regarding Privacy

For inquiries related to this Policy or our collection, use, or disclosure of your personal information, please contact our legal department at:

Bridgeworth Wealth Management

Attn: Ms. Monica Stoudemire, Chief Compliance Officer

101 25th Street North, Suite 100

Birmingham, AL 35203

[email protected]

11. Changes to Privacy Policy

Changes to this Policy will be disclosed on this webpage. The effective date of this Policy is identified at the top of the page. When changes are made to the privacy policy, we will update the privacy policy posted on the Website(s), and we may also notify you by email if you have shared an email address with us. You are responsible for ensuring we have an up-to-date active, and deliverable email address for you.