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Bridgeworth Invests in Breast Cancer Research at the Pink Palace Casino Night

On April 14, the Breast Cancer Research Foundation of Alabama (BCRFA) held its 10th Annual Pink Palace Casino at Haven. More than 250 supporters of the BCRFA attended this night of Vegas-style casino gaming while raising money for breast cancer research.

The BCRFA takes a comprehensive approach to battling breast cancer through support of collaborative and innovative research to help diagnose, treat, prevent and eradicate the disease. All of the funds raised by the organization remain in Alabama, supporting local research, which in turn makes a national impact.

Since its inception in 1996, the Breast Cancer Research Foundation of Alabama has raised over $7.7 million to fund research, cutting edge equipment and experimental therapies at the UAB Comprehensive Cancer Center and its collaborative partners.

Laura Hinton and friends at Pink Casino Night

Bridgeworth served as a sponsor of this year’s Pink Palace Casino Night, which netted over $75,000 for research. Laura Hinton, a Bridgeworth Advisor, serves on the executive committee of the BCRFA Board of Directors. Laura was diagnosed with breast cancer in 2013. As a survivor, Laura is passionate about supporting research and the BCRFA.

According to the American Cancer Society, one out of eight women are diagnosed with breast cancer in their lifetime. Research is the key to finding new treatments and ultimately a cure for this disease. Death rates from female breast cancer dropped 39% from 1989 to 2015. Since 2007, breast cancer death rates have been steady in women younger than 50, but have continued to decrease in older women. These decreases are believed to be the result of finding breast cancer earlier through screening and increased awareness, as well as better treatments.

Bridgeworth is proud to support the BCRFA, breast cancer research and help provide brighter futures for those facing breast cancer diagnoses. For more information on the BCRFA, call 205.996.5463.