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Embree Deason, FPQP

Director of Operations

"I value working in a team environment that fosters trust and mutual respect. "

205.208.8722 Send Email Download Bio

Overseeing all firm-level staff, operations, and technology, Embree works diligently to ensure consistent workflows and a positive environment. As a member of the management team, she is involved in the development of new procedures and the implementation of firm initiatives. Embree first joined Bridgeworth in 2000 and has worked in client services and as a practice manager giving her an in-depth knowledge of the firm.

Originally from the Gulf Coast of Alabama, Embree moved to Birmingham to attend Samford University. While there, she met her husband, Keith. Embree and Keith have been married 20 years and have two children, Davis and Kealy. Embree teaches Sunday School at Holy Trinity-Holy Cross Orthodox Cathedral and enjoys cooking, reading, and spending time with family.


  • Samford University, 2000
    Bachelor of Science, Business Management
  • Financial Paraplanner Qualified Professional (FPQP™), 2005