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Bridgeworth, LLC is pleased to announce that Embree Deason has been promoted to Director of Operations. In her new role, Deason is responsible for all firm staffing, and systems and oversight related to the day-to-day operations of the firm.

Deason joined the Bridgeworth team in 2000 after graduating from Samford University. At Bridgeworth, she has served as a client service coordinator and a practice manager. CEO DeLynn Zell stated, “Embree has been an integral part of the Bridgeworth team for twenty years. Her depth of firm knowledge and experience with client service makes her an ideal candidate for Director of Operations. I am proud to see Embree take this next step in the advancement of her career.”

Deason graduated from Samford University with a Bachelor of Science in Business Management. As a member of the leadership team, Deason is also involved in the development of new procedures and the implementation of firm initiatives.


Bridgeworth is now a part of Savant Wealth Management as of 11/30/2023. Savant Wealth Management (“Savant”) is an SEC registered investment adviser headquartered in Rockford, Illinois.